This course aims to give learners an understanding of how a bookshop should be laid out and the basic principles of creating displays and merchandising. This course uses the analogy of the store being like a book. It covers the basics of design, seeing and colour. It discusses the importance of the journey through the store by the customers and their experience at each stage of the journey. It describes the principles used when creating a store layout, book displays and merchandising.
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The course sample only includes some topic headings and minimal content but serves as en example of the system and content.
After successful completion the student will receive a SABA completion Certificate.
This bookshop design course aims to give learners an understanding of how a bookshop should be laid out and the basic principles of creating displays and merchandising.
In this course participants will learn to:
- The importance of good store layout
- Importance of good merchandising and displays
- How people see
- Principles of design and colour, store layout, merchandising and displays.
- Telling Our Story
- People, Product and Places
- Main Characters in our Series
- Secondary Characters in our Story
- Unique Characters in your Story
Your Lecturer for this online course: Bookshop Design
Jen started as a casual bookseller working evenings and weekends at the Exclusive books in Sandton when it was still called The Bookworm whilst studying towards her BSc in Botany. After graduating she completed 3 years of Architecture but soon realized that her heart was in the bookshop. Jen worked at the Sandton branch first as a full time bookseller, then as the Children's bookseller and finally as the Deputy Store Manager, she then left Exclusive Books to work as a sales rep for Random House and soon after became the Product Manager for Random House. She has also worked for a training company where her love of teaching was ignited and has thus returned to Exclusive Books combining her love of bookselling and teaching by taking up the position of Training Co-coordinator for Exclusive Books.
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