Beef farmers who are trying to produce beef in a more ethical and sustainable manner must ensure that consumers are aware of this. South African beef industry is ideally positioned to take advantage of Africa’s increasing middle class expenditure and projected population growth from one billion to two billion people by 2050 – and their associated demand for red meat. South Africa has what appears to be a thriving beef industry
Obviously, if demand for beef is increased, the supply of local beef must be stimulated, particularly from developing farmers. Calving and weaning percentages must be increased through improved infrastructure and training and better herd, grazing and livestock health management.
To take advantage of these potential production increases, access to national beef markets needs to be enhanced though improved distribution infrastructure. To take the greatest advantage of any increase in the beef prices, producers must work towards increasing herd efficiencies and producing heavier beef carcasses.”