Building a business, especially during the start-up phase can be like climbing giant stairs…literally

From the word go, you hit steep vertical challenges, seemingly higher than yourself. One of these verticals is to figure out how to get to the top. Do you use a ladder,

stand on something or ask someone for a hand? Once you conquer this, you reach a plateau that is usually of concern, as flat doesn’t appear to be growth, until the next vertical challenge. And so you climb the business ladder, alternating between vertical and horizontal, all the while getting higher and higher.

Further to fall, if you should, but also more steps below you to break your fall, so you don’t fall too far back.

On the vertical, don’t worry, climb straight up, there is a top. On the horizontals, make sure you move forward to the next vertical and not sideways. Sideways will get you to fall off the sides and like snakes and ladders, you will end up on the ground or much lower on the stairs.

Other people that are trying to get to where you are are also climbing. You are very rarely alone in your vision or industry. Some will stop climbing, others will push past, and others will stray off the sides.

Make sure you use the railings to take a break now and again.

“The nature of an entrepreneur is to climb his stairs not because he knows what’s on top of each step, but because he doesn’t, and desperately wants to know.”


The End

Have a look at some of our Learning-on-Demand Workshops related to Digital Marketing!

Customer Relations Management Best Practise

Begin your journey into understanding the best practises in using a Customer Management System (CRM) system.

Customer Relations Management System Training

Begin your journey into understanding X2CRM as a Customer Relations Management (CRM) tool.

Understanding the Digital Marketing Landscape

Understand the BIG PICTURE with Digital Marketing.Our workshop explain how digital marketing works from outbound advertising all the way through inbound marketing.