Children’s Books

R1,600.00

Course Overview

This is a basic course for booksellers wanting to learn more about the intricacies and challenges around selection, marketing and selling of children’s, teenage and young adult books. We will look at how to create the ideal children’s space, which books to select, how to follow trends and the importance of book knowledge and ways of communicating or imparting that knowledge to your customer.

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Description

Children’s Books

After successful completion the student will receive a SABA completion Certificate.

This is a basic course for booksellers wanting to learn more about the intricacies and challenges around selection, marketing and selling of children’s, teenage and young adult books. We will look at how to create the ideal children space, which books to select, how to follow trends and the importance of book knowledge and ways of communicating or imparting that knowledge to your customer.

Retail is a highly competitive arena. When you are designing a children’s section, it is important to keep in mind that the environment plays a key role in your marketing and sales efforts. Consider the interior design of the store as your silent salesman putting people in the mood to buy.

In this course participants will learn to:

  1. Creating a Children’s Space Within Your Store
  2. Book Buying for Your Children’s Section
  3. How to Sell Children Books

Course Content

  1. Creating a Children Space Within Your Store
  2. Book Buying for Your Children’s Section
  3. How to Sell Children Books
  4. Final Assignment

 

Your Lecturer for this online course: Children’s Books

Colleen Whitfield

I have worked for over 20 years in the children’s book industry. I started at a public library and moved to a mobile library service focusing on schools and outreach. In 1998 I began my career at Exclusive Books as one of their store managers and I am currently their Children’s Book Manager.

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